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Tuesday, February 22, 2011

Open Happiness

Brilliant Marketing Turns Me On!!! Brrrrrrrrr is it hot in here or is it just me? :s

Coca Cola has done it again with their new Guerrilla Marketing Happiness Truck campaign. The video below taken in Brazil shows the first in a series of tours that the "Happiness Truck" will be going on all round the world. The new campaign ties in with the new Coca Cola Open Happiness branded theme. 

Its amazing how the company keeps coming up with these creative and brilliant ideas to help stimulate brand loyalty, advocacy and to keep the brand current and top of mind in the consumers. When you hear soft drink(carbonated beverage) you must think Coke! This new campaign assists in that goal. It is so simple yet I am certain that it will have a great impact on the development of the already super powerful brand. 

I don't drink Coke because of the caffeine but after seeing this video I might just go drink one to applaud such an excellently planned campaign! Kudos to Coke. Open Happiness..... 

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